what is the company culture of

Dry and Barren Land?

The best way to learn about the company culture of Dry and Barren Land is to attend a volunteer staff meeting. Sit in by watching this YouTube video:

Dry and Barren Land — Company Culture & Values

1. Be Your Authentic Self

Bring your whole self to work. You don’t have to pretend, perform, or hide who you are. Authenticity creates trust, creativity, and genuine connection.

Cultural norm: We encourage people to be real, honest, and comfortable being themselves.

2. Work-Life Imbalance — All Life

Work is part of life, not the whole of life. We recognize that life includes family, friendships, faith, health, responsibilities, passions, and everything else that makes someone human.

Cultural norm: Life comes with stuff. We make room for it.

3. Faith First

Faith provides the foundation for how we live, lead, make decisions, and treat one another.

Cultural norm: When life and work get complicated, we return to our faith and values before making decisions.

4. Friends Second

The purpose of our workplace is not simply to create coworkers. It is to create friendships.

We want people to know one another, care about one another, celebrate together, support one another, and genuinely enjoy working together.

Cultural norm: We intentionally build relationships and treat coworkers as people, not just positions.

5. Emotional Effectiveness

We don’t expect people to leave their emotions at the door. Instead, we develop the ability to understand, communicate, regulate, and respond to emotions effectively.

Cultural norm: We talk about emotions openly and respectfully. We don’t suppress emotions or allow emotions to control us.

A Simple Cultural Principle

Be yourself. Take care of your whole life. Put faith first. Make friends. Handle emotions well.

A Signature Cultural Norm: “My Pleasure”

When someone says “Thank you,” our preferred response is:

“My pleasure.”

“You’re welcome” is perfectly acceptable, but “my pleasure” is preferred because “no problem” subtly suggests there was a problem in the first place.

“My pleasure” communicates something different:

“I’m glad I could help.”

It’s a small phrase, but small rituals like this are how culture becomes something people actually experience—not just words written on a wall.